Building Coaching Businesses In The Creative Arts

Hi, I’m Gemma Sugrue

ma Sugrue has spent over two decades at the intersection of music, business, and education.

As a professional singer for 20 years, she performed as a soloist with the RTÉ Concert Orchestra and worked as a backing vocalist alongside artists including Bon Iver, Damien Rice, Gilbert O'Sullivan, and Róisín Murphy. Her credits also include television productions such as Dancing With the Stars and The Late Late Show. In 2018, she released her debut album, In My Nature.

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Artistry First

ma Sugrue has spent over two decades at the intersection of music, business, and education.

As a professional singer for 20 years, she performed as a soloist with the RTÉ Concert Orchestra and worked as a backing vocalist alongside artists including Bon Iver, Damien Rice, Gilbert O'Sullivan, and Róisín Murphy. Her credits also include television productions such as Dancing With the Stars and The Late Late Show. In 2018, she released her debut album, In My Nature.

Testimonials

Some Of the amazing TAlent I’ve been working with

  • Claire Perkins

    Branding Expert

    “Gemma is incredible. More than just a “gem” of a human, she lives her tagline: helping you align who you are with what you do. In just a month of working together one-on-one, her insights cut through the noise and gave me the clarity to refine my offers. She understood my strengths and where I wanted to go even better than I did. After months of spinning, I finally feel I’m moving in the right direction”.

  • Emily Hatch

    Vocal Artist Coach

    “Our work together has open up a lot, really. I looked at my week this week and was like, I’ve 6 hours of coaching that I’m excited about, I’ve to practice a song, and … that’s all! And, I’m making enough money? It’s like, what? And I don’t feel that voice that used to say ‘you’re not doing enough!’ all the time. Thanks for showing me that this stuff is possible, it’s been a huge change.”

  • Emilia Martensson

    Vocalist / Jazz Specialist

    “Gemma has helped me see where my true value lies. I’m securing work that I care deeply about, and I feel confident charging appropriately for it. It has required me to step up in ways I didn’t know how to before. The sessions are filled with aha moments, honest truths, and plenty of giggles too. With her support, I’ve moved from an exhausting, grinding energy into a creative energy that brings me new ideas and opportunities.”

  • Tommy Ludgate

    Creative Coach

    “Gemma has helped me achieve much higher paying clients, reach my income target much faster than expected and become so clear on what my value is and how to articulate it. I really didn’t believe this shift would happen this quickly. Gemma has a knack for plucking out the complete diamonds in what I’m saying, talk it back to me and make everything feel so much clearer.”

  • Jane Pak

    Professional Coach

    “If everyone could experience the kind of connection Gemma offers, our world would be in full bloom. Through community, coaching, and friendship, Gemma helped me rekindle the spark of my creativity, reminding me how to live courageously in all dimensions of my life. Gemma will bring her full and loving attention to you and your dreams so you can cultivate the conditions to bring them to life. “

Pillars Of The Work

  • I help you craft a business approach that honors your gifts, aligns with your truth, and supports the life you want. You'll attract only clients and projects that genuinely fit your unique experience, knowledge, and personality. Instead of performative marketing, you'll cultivate a presence that overflows with natural enthusiasm and creativity.

    This approach protects time away from business. For impactful moves, you need space to create, play, flow, and contemplate, emphasizing being over endless doing.

    Identify your unique offering to a select few and charge accordingly ($$$$).

    Explore whatever creativity lies within you, beyond business growth. Creativity connects you to your higher self. When you trust your inner artist and make decisions from this place, business and life shift into easy mode.

  • Business is an Old English word meaning "the state of being busy." I'm not here to coach you on being busy, quite the opposite. I help you lean into what fascinates you, delegate or automate what drains you, and eliminate everything else.

    You'll be amazed by your attachment to being busy. This attachment drives strange behaviors: undercharging for services, accepting clients who don't value you, over-delivering until you're stretched thin, and scattering energy across marketing efforts with little return.

    I want your business to be the way back to your Self. Your entrepreneurial risks should reward you with the flexible lifestyle you deserve doing work that doesn't feel like work, with people you genuinely enjoy.

  • Brands are made from consistency over time and the easiest thing to be consistent with is being truly yourself.

    Branding is everything you are from your dress sense to your vibration, through to your company's values and philosophy. Building a brand should be fun, creative, and intuitively led.

    I help you see your magic when it feels invisible. I'll guide you toward boldly expressing who you really are in your marketing, creative identity, business practices, and relationship building.

  • Want to meet me here in Ireland? I'd love for us to be together in person, the landscape is a great listener! :)

    But truly, where words fail, mere presence excels.

    I put together bespoke 1:1 retreats for individuals who need to escape to think straight that can include hikes, yoga, meditation, arts and crafts, sauna/swim, music and good food (obviously). 

    We can work and play together to reset your heart and mind towards cultivating the business, life and maybe even artist path that's destined for you. 

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