Turn Who You Are Into What You Do

Design a highly profitable, deeply aligned coaching business & creative life

Creativity / Business / Brand / Presence

The Spark

Living and creating from peace and alignment rather than fear and pressure has always been the goal, yet I found myself trapped on a relentless hamster wheel of business building and growth. I kept wondering when I would feel steady and safe enough in my business to let myself fully explore and enjoy my life and return to writing music.

So I ran an experiment in my own life over the past two years prioritizing free time, personal growth, and living as I wish over hustle. It turns out you can quietly design a highly profitable, one-person business supporting select clients and engagements that energize rather than drain you because they recognize your value and make work feel like play. This leaves you with the life-force and time free to pour back into yourself, thus becoming even more valuable as a guide and presence for your clients.

If this resonates with you, you're welcome to book a free call with me to discuss how this approach could apply to your situation.

Testimonials

Some Of the amazing TAlent I’ve been working with

  • Emilia Martensson

    Vocalist / Jazz Specialist

    “Gemma has helped me see where the true value lies. I’m securing work that I care deeply about, and I feel confident charging appropriately for it. It has required me to step up in ways I didn’t know how to before. The sessions are filled with aha moments, honest truths, and plenty of giggles too. With her support, I’ve moved from an exhausting, grinding energy into a creative energy that brings me new ideas and opportunities.”

  • Tommy Ludgate

    Creative Coach

    “Gemma has helped me achieve much higher paying clients, reach my income target much faster than expected and become so clear on what my value is and how to articulate it. I really didn’t believe this shift would happen this quickly. Gemma has a knack for plucking out the complete diamonds in what I’m saying, talk it back to me and make everything feel so much clearer.”

  • Emily Hatch

    Vocal Artist Coach

    “Our work together has open up a lot, really. I looked at my week this week and was like, I’ve 6 hours of coaching that I’m excited about, I’ve to practice a song, and … that’s all! And, I’m making enough money? It’s like, what? And I don’t feel that voice that used to say ‘you’re not doing enough!’ all the time. Thanks for showing me that this stuff is possible, it’s been a huge change.”

  • 01 / Artistry In Business

    I’ll help you craft bespoke, high ticket offers for your business, and cultivate a brand that feels more effortless and functions as an overflow of your creativity.

  • 02/ Designed Around You

    We’ll design a business model and a creative living approach that reflect your unique personality and lifestyle needs. I’ll help you make the choices that give you energy whilst creating alignment and sustainability in the business.

  • 03 / Deep Alignment

    I will hold the space that allows you to safely get to the emotional root of your choices so every decision comes from your deepest truth.

  • 04 / Comfortably Uncomfortable

    I’ll help you leap forward into the unknown and provide you with the honest reflection and healthy challenge you need to expand into your fullest potential.

Pillars Of The Work

  • I help you craft a business approach that honors your gifts, aligns with your truth, and supports the life you want. You'll attract only clients and projects that genuinely fit your unique experience, knowledge, and personality. Instead of performative marketing, you'll cultivate a presence that overflows with natural enthusiasm and creativity.

    This approach protects time away from business. For impactful moves, you need space to create, play, flow, and contemplate, emphasizing being over endless doing.

    Identify your unique offering to a select few and charge accordingly ($$$$).

    Explore whatever creativity lies within you, beyond business growth. Creativity connects you to your higher self. When you trust your inner artist and make decisions from this place, business and life shift into easy mode.

  • Business is an Old English word meaning "the state of being busy." I'm not here to coach you on being busy, quite the opposite. I help you lean into what fascinates you, delegate or automate what drains you, and eliminate everything else.

    You'll be amazed by your attachment to being busy. This attachment drives strange behaviors: undercharging for services, accepting clients who don't value you, over-delivering until you're stretched thin, and scattering energy across marketing efforts with little return.

    I want your business to be the way back to your Self. Your entrepreneurial risks should reward you with the flexible lifestyle you deserve doing work that doesn't feel like work, with people you genuinely enjoy.

  • Brands are made from consistency over time and the easiest thing to be consistent with is being truly yourself.

    Branding is everything you are from your dress sense to your vibration, through to your company's values and philosophy. Building a brand should be fun, creative, and intuitively led.

    I help you see your magic when it feels invisible. I'll guide you toward boldly expressing who you really are in your marketing, creative identity, business practices, and relationship building.

  • Want to meet me here in Ireland? I'd love for us to be together in person, the landscape is a great listener! :)

    But truly, where words fail, mere presence excels.

    I put together bespoke 1:1 retreats for individuals who need to escape to think straight that can include hikes, yoga, meditation, arts and crafts, sauna/swim, music and good food (obviously). 

    We can work and play together to reset your heart and mind towards cultivating the business, life and maybe even artist path that's destined for you. 

In Another Life

(My Bio)

I’m lucky that my Mum encouraged me to follow my bliss.

At 17, I toured the Australia and Europe as the singer with an Irish dance show. After two formative years on the road, I returned home to complete my degree and masters in classical music and performance. That’s where I met my best friend, and together we opened a singing school. After ten wonderful years, I sold the school, and I’m so proud that it continues to flourish in Ireland today under its fabulous new owners.

Those years were magical. I watched some of my students rise to international fame as artists and Hollywood stars. I shared stages with many of my all-time musical heroes, performed with orchestras, DJs, and incredible bands, and sang on my dream stages including arenas, festivals, and live television.

I then moved to Dublin where I met four extraordinary jazz musicians at a local jam session, and together we released my debut album that year. I also spent time as a college lecturer, but my restless spirit soon took me further afield. I began giving workshops on vocal technique and music business across Ireland and the UK, and every summer I travelled to LA to teach at an Artist Mentorship Retreat.

My next adventure brought me around the world again, this time as a star’s private vocal coach. When I eventually settled in London in 2020, Covid opened an unexpected door: I launched an online course business helping artists release their music. I had a ball learning the ins and outs of TikTok, YouTube and course creation. Last year, I passed that venture on to former students of the programme, feeling called into the next chapter of my journey.

Today, I’m back home in Ireland. I’m an accredited leadership coach working behind the scenes as a business advisor to coaches and consultants and I’ve cleared the decks in my online presence to make way for my first love, being an artist/singer/songwriter. <3