Business Coaching
When artistry comes first, strategy follows
Business mentoring and leadership coaching for creative professionals. Price and position your work with confidence, build a business that fits the life you want, and lead with your own voice.
Ways to work with me
01
One-off strategy session
A focused session to work through a specific decision in your business and leave with a clear plan.
It's for you if
- You're launching or reworking an offer
- You're unsure what to charge or how to position your work
- You want an outside perspective on a big decision
- You need a clear next step and the confidence to take it
What's included
- One one-to-one strategy session
- A clear action plan to work from afterwards
02
Business mentorship
Ongoing one-to-one work with my support in between sessions, as you build a business that reflects the level you're at.
It's for you if
- You're a vocal coach, teacher or creative ready to add a premium offer
- You want fewer, better-paid clients who match your expertise
- You want to work less and make room for your own artistry
- You want someone in your corner as your business grows
What's included
- Regular one-to-one online sessions
- Support between sessions: send me questions, drafts or decisions any time
- Feedback on your offers, pricing and messaging
The minimum I'd recommend is three months, but a year or more is usually ideal. We shape the rhythm of sessions around you.
Get In Touch03
Leadership coaching
Accredited leadership and communication coaching for professionals, with a performer's insight.
It's for you if
- You want to communicate with more presence and clarity
- You're stepping into a bigger role or leading a team
- You want to lead authentically, especially under pressure
- You present or pitch and want to feel at home in the room
What's included
- One-to-one online coaching sessions
- Tools from performance and voice work for presence and communication
I'm an EMCC Senior Practitioner with a Master's Diploma in Leadership Coaching and Mentoring.
Get In TouchHear from clients I've worked with
“Gemma has helped me see where my true value lies. I’m securing work that I care deeply about, and I feel confident charging appropriately for it. It has required me to step up in ways I didn’t know how to before. The sessions are filled with aha moments, honest truths, and plenty of giggles too. With her support, I’ve moved from an exhausting, grinding energy into a creative energy that brings me new ideas and opportunities.”
“When I started working with Gemma I was in full-time employment. I decided to take a career break to give Sound Waves my full attention, and Gemma supported me through the whole transition. She helped me recognise the value in what I was building and see its huge potential for growth.
Sound Waves has grown beyond anything I imagined, but the biggest change has been in my life. I have more freedom, purpose and belief in what’s possible, both for myself and my business. I wouldn’t be where I am today without Gemma, her genuine care for her clients and their businesses is incomparable.”
“Before meeting you I just put myself into a box of I’m just a vocal coach. The work I’m doing with clients now is so much more powerful and is energizing me so much. I can work less and focus on my own artistic projects too. Through this process I’m finding out what my calling is, what I’m really good at. I don’t think I could have allowed myself to go there without the permission, guidance and support from you. It’s made my too good to be true, a reality. The work I do with you is priceless. You’ve changed my whole career, my life, thank you.”
“Working with Gemma has helped me untangle some deep-rooted beliefs about money and to realign my work focus with what actually gives me energy. That shift has already significantly changed how I get to show up in my work!
She’s not afraid to challenge you. She’ll reflect back exactly what you need to hear, and somehow make it land with warmth and clarity rather than overwhelm. I came away from our sessions feeling more confident in what I offer, clearer on my own value, and genuinely excited about what’s coming next. What a gift to have Gemma in your corner!”
“Our work together has opened up a lot, really. I looked at my week this week and was like, I’ve 6 hours of coaching that I’m excited about, I’ve to practice a song, and … that’s all! And, I’m making enough money? It’s like, what? And I don’t feel that voice that used to say ‘you’re not doing enough!’ all the time. Thanks for showing me that this stuff is possible, it’s been a huge change.”
“Gemma was an absolute highlight of our inaugural Voice Teacher Conference. She brought flair, infectious energy and a wealth of expertise, making marketing, pricing and positioning feel accessible, exciting and full of possibility. Her session challenged voice teachers and voice pros to think bigger, recognise their value and approach their businesses with fresh confidence. She has a real gift for combining practical insight with humour and warmth: a dynamic speaker who leaves people feeling inspired and ready to act.”
“Gemma has helped me achieve much higher paying clients, reach my income target much faster than expected and become so clear on what my value is and how to articulate it. I really didn’t believe this shift would happen this quickly. Gemma has a knack for plucking out the complete diamonds in what I’m saying, talk it back to me and make everything feel so much clearer.”
“Gemma has a quiet but profound way of supporting you to get to the heart of the work that you do. Through our conversations, I have been able to refine and develop the messaging around my work and recognise the value of what I have to offer. I have come to know myself more clearly too. Gemma is a fantastic listener, a wise soul and I am grateful to have been welcomed into her community and to have learned from her wealth of experience.”
“Gemma is incredible. More than just a “gem” of a human, she lives her tagline: helping you align who you are with what you do. In just a month of working together one-on-one, her insights cut through the noise and gave me the clarity to refine my offers. She understood my strengths and where I wanted to go even better than I did. After months of spinning, I finally feel I’m moving in the right direction.”
“If everyone could experience the kind of connection Gemma offers, our world would be in full bloom. Through community, coaching, and friendship, Gemma helped me rekindle the spark of my creativity, reminding me how to live courageously in all dimensions of my life. Gemma will bring her full and loving attention to you and your dreams so you can cultivate the conditions to bring them to life.”
“Working with Gemma has been a joy and has reminded me how necessary it is to be in community with likeminded business creatives that hold skillsets that are different to mine. Gemma’s enthusiasm and knowledge around supporting her clients to deeply understand their value and therefore charge accordingly, is second to none. She has helped me unlock things both professionally and personally that I didn’t understand exactly how to navigate without her and because of that my business is growing.”
About Gemma
Coach, mentor & business builder
I'm an accredited leadership coach (MA-Dip) and EMCC Senior Practitioner, and a vocal coach (MA, BMus) with a career on stage behind me.
In 2011 I founded Voiceworks Studio and directed it for ten years, building a team of over twenty coaches before selling the business in 2021. During Covid I launched Pro Vocal Artist, which reached over half a million singers online, and in 2024 I handed it over to former students.
Today I mentor creative entrepreneurs who want to price and position their work with confidence, and coach professionals who want to lead and communicate with presence. Building your own business and paving your own path is a huge passion of mine.
My philosophy is simple: when true artistry comes first, strategy flows.
Why I recommend working together over a year or longer
A business that fits you isn't built in one session. It's built through decisions, tests and small shifts that add up over time.
Offers need time to land
A new offer or price point needs to be tested with real clients, refined and tested again. Having support through that cycle is where the real progress happens.
Confidence builds with practice
Charging what you're worth gets easier every time you do it. Ongoing support helps you hold your ground while it becomes second nature.
Support keeps you moving
Working alone, it's easy to stall or second-guess yourself. Feedback between sessions means decisions get made and momentum doesn't drop.
So it lasts
The goal isn't one good month. It's a business that supports the life and the artistry you want, year after year.
How it works
01
Get In Touch
Every client starts with a free strategy call. Tell me about your work, where you are now and where you want to be.
02
We choose the right fit
Together we decide which way of working suits you best.
03
The work begins
One-to-one sessions shaped around your business, with support between them to keep you moving.
Questions
Why do you offer mentorship instead of one-off sessions?
What happens in a session is only a snapshot of the work. The real progress happens in the relationship we build outside of sessions, as you test new offers, make decisions and grow into the business you want. Mentorship gives that process the time and support it needs.
Who do you work with?
Mostly vocal coaches, singing teachers and other creative professionals who want to price and position their work with confidence. I also coach professionals and leaders who want to communicate and lead with more presence.
What's the difference between a strategy session and mentorship?
A strategy session is one focused session with a clear plan to take away. Mentorship is ongoing: regular sessions plus my support between them, with feedback on your offers, pricing and messaging as you put them into action.
Are sessions online?
Yes, so you can work with me from anywhere. My clients are currently based in Ireland, the UK, Europe and the US.
Let's meet first
Book a free strategy call. It's a chance for us both to make sure the way I work is the right support for you.
Get In Touch